CEO Promo Shoot
Impulse Logic Retail Promo Capture
A comprehensive CEO-led video production capturing authentic retail operations across multiple Trinidad locations. This single-day shoot transforms Impulse Logic's positioning from reactive to proactive store management through compelling visual storytelling.
Shoot Date
Saturday, 17 January
Full-day, multi-location production
Format
16:9 Horizontal
Optimized for LinkedIn, YouTube, and website embedding
Target Length
5–6 minutes master film
Reference benchmark: 3:52 sample
What We're Producing
An internationally styled CEO promotional film that balances operational credibility with compelling storytelling. Each element serves to validate Impulse Logic's transformative approach to retail operations management.
01
CEO On-Camera Segments
Consistent core messaging delivered at each store location, with tailored introductions that acknowledge specific store contexts and operational environments.
02
Supporting B-Roll Coverage
Rich visual validation capturing shelf management, active replenishment workflows, receiving dock operations, and natural store flow patterns that bring claims to life.
03
Platform-Optimized Delivery
Paced and structured specifically for professional social platforms with broadcast-quality audio and visually consistent treatment across varying retail lighting conditions.
Locations & Day Structure
Production Route
09:00 — Massy Store
Corner Kitchener St & French St, Port of Spain
10:00 — Xtra Foods
24 Garden Road, San Juan
11:00 — JTA Couva
Couva location
Afternoon — Additional Coverage
Flexible routing for supplementary stores and operational contexts
Coverage Approach Per Store
Setup & Reset: 10–15 minutes for lighting, audio check, and CEO positioning as needed
CEO Delivery: 2–3 takes of core message ensuring clean audio and confident delivery
B-Roll Capture: Immediate surrounding context, operational visuals, and store atmosphere
Efficient Transition: Rapid breakdown and relocation to maintain day schedule integrity
Production Method
Our execution approach prioritizes efficiency, quality, and brand safety while maintaining a discreet presence in active retail environments.
Director-Led Capture
Professional guidance ensures message clarity, confident delivery, and visual consistency across all locations. We coach for natural performance while maintaining executive presence.
Discreet In-Store Workflow
Minimal production footprint with fast transitions and controlled camera angles. We work efficiently within operational spaces without disrupting customer experience or staff workflows.
Audio-First Priority
Clean CEO dialogue captured even in acoustically challenging retail environments. Professional wireless systems with backup recording ensure broadcast-quality sound throughout.
Brand-Safe Capture
Strategic framing focuses on CEO presence and operational context while avoiding identifiable customers, proprietary competitor information, or potentially sensitive retail details.
Camera, Audio & Lighting Kit
Professional-grade equipment selected specifically for dynamic retail environments and multi-location efficiency.
Camera & Optics
Sony FX3 cinema camera with professional Sony lens kit providing wide, standard, and telephoto coverage for CEO framing and environmental context capture.
Stabilization & Support
DJI Ronin RS4 Pro for dynamic walk-and-talk sequences, plus professional tripod for stable A-roll and controlled framing of CEO segments.
Audio Systems
Wireless lavalier microphone as primary capture with redundant backup audio workflow ensuring broadcast-quality dialogue in all conditions.
Lighting Package
Portable lighting kit maintains consistent, professional CEO appearance across varying store lighting conditions and mixed color temperatures.
Deliverables Package
Comprehensive delivery designed for immediate deployment across multiple platforms and use cases, with flexibility for future content needs.
Master Promo Film
5–6 minute 16:9 horizontal delivery including professional titles, lower thirds, full audio mix, and color correction. Platform-ready for LinkedIn, YouTube, and website embedding.
Usable Selects
Up to 10 minutes of clean, trimmed select footage ready for immediate deployment in social posts, website modules, or presentation materials without additional editing.
Stills Library
Curated collection of high-resolution frame grabs extracted from footage, optimized for social media, press releases, presentations, and marketing collateral.
Raw Footage Archive
Complete camera originals organized by location. Option A: Client-provided drive or storage link. Option B: Deep Focus hosted storage with 1-year retention.
Post-Production Workflow
International-standard editing approach structured around proven narrative frameworks that transform retail operations into compelling story.
Ingest & Organization
Complete backup and systematic organization by location, establishing foundation for efficient editing workflow.
Narrative Construction
Master structure follows proven arc: Problem → Shift → Solution → Operational Impact, guiding viewer through transformation.
Edit Polish
Refined pacing, strategic b-roll layering, professional audio cleanup and mix, color correction, and brand-appropriate titles.
Export & Delivery
Platform-optimized exports of master film, selects, stills, and organized raw footage package.
Revision Protocol: One round of consolidated notes included on master film. Additional revision rounds billed separately if required.
Delivery Timeline
Accelerated turnaround structured to deliver final assets within five days of shoot completion, maintaining quality while meeting urgent deployment needs.
1
Day 0 — Saturday, 17 January
Production Day: Multi-location capture across Trinidad retail sites with immediate file organization and backup protocols initiated on-set.
2
Day 1 — Sunday, 18 January
Ingest & Assembly: Complete footage organization by location, initial selects identification, and narrative structure development begins.
3
Day 2 — Monday, 19 January
First Cut Delivered: Master promo rough cut delivered for client review with consolidated feedback request to maintain timeline.
4
Day 3 — Tuesday, 20 January
Feedback Window: Client returns single round of consolidated notes within 24-hour window to enable final polish phase.
5
Day 4 — Wednesday, 21 January
Final Delivery Target: Complete package delivery including master promo, usable selects, curated stills, and organized raw footage (Option A or B).
Timeline Assumptions: Consolidated feedback returned within 24 hours of first cut delivery. No access delays or permission issues at filming locations. Timeline subject to adjustment if assumptions not met.
Investment (TTD)
Production
Post-Production & Delivery
Option A Total
Client provides drive/link for raw footage delivery
$30,500
TTD
Option B Total
Deep Focus hosted storage for raw footage (up to 1 year retention)
$31,000
TTD
Commercial Terms & Notes
Production Hours
Package includes up to 8 hours on-location coverage. Overtime rate: $900/hour beyond 8 hours if additional time required for extended locations or complex setups.
Revision Policy
One round of consolidated notes included on master promo film. Additional revision rounds billed at standard rates if substantive changes requested beyond initial feedback.
Location Permissions
Client confirms filming approval and access permissions secured at each retail location prior to production day. Delays due to access issues may impact timeline.
Raw Footage Delivery
Organized by location with clear file naming convention. Hosted option includes up to 1-year retention with download access. Client responsible for long-term archival beyond hosted period.
Payment Terms
Recommended structure: 50% deposit upon booking confirmation to secure production date and resources. 50% balance due upon final delivery of complete package.
What We Need From You
To lock in production and ensure smooth execution, we require the following confirmations and materials prior to shoot day.
1
Final Store List
Confirmed locations beyond Couva stop, including any additional retail sites, backup options, or priority sequence changes to optimize routing efficiency.
2
Brand Assets
Company logo files (vector preferred), preferred company naming conventions, brand color specifications, and any existing visual identity guidelines for titles and lower thirds.
3
CTA Requirements
Call-to-action specifications including website URL, "Book a Demo" functionality, contact information, or any specific conversion pathways to be featured in final edit.
4
Raw Delivery Method
Confirmation of Option A (client-provided drive/storage link) or Option B (Deep Focus hosted storage for 1 year) for organized raw footage archive delivery.