Method
COST
Impulse Logic | Retail Partner Video Series
A strategic series of six bespoke CEO videos designed to strengthen relationships with key grocery partners through authentic, store-specific content that positions Impulse Logic as a trusted operations partner.
6
Partner Videos
Individual videos tailored to each retailer's unique store environment and brand identity
3-5
Minutes Each
Optimal length for comprehensive storytelling while maintaining executive attention
$26K
Total Investment
Complete production and post-production for all six retailer-specific videos
Strategic Retail Partners
This series covers six major grocery retail partners across the region, each receiving a personalized video that speaks directly to their operations, challenges, and partnership with Impulse Logic.
Massy
Leading regional grocery retailer with established market presence and operational scale
Xtra Foods
Value-focused grocery chain serving diverse communities with efficiency-driven operations
JTA
Trusted grocery partner known for quality offerings and customer-centric approach
Agostini
Premium retail partner with sophisticated supply chain and quality standards
Persads
Established retailer with strong community connections and operational excellence
Partner Six
Additional strategic retailer to be confirmed based on partnership priorities
Strategic Outcomes
Each video is crafted to achieve specific relationship and communication objectives that strengthen the partnership foundation while demonstrating practical value and operational insight.
Personalized Partnership
Every video feels made specifically for that retailer, featuring their store name, context, and tailored opening and closing that acknowledges the unique relationship and shared history.
Operations Partner Positioning
Position Impulse Logic as a practical, credible in-store operations partner rather than just a software vendor, building trust through authentic store presence and operational understanding.
Clear Software Understanding
Make the software and workflow easy to understand through clean, professional screen-record inserts that show real functionality without overwhelming the viewer with technical complexity.
Shareable Professional Asset
Create a polished, professional series that each partner can confidently share with their teams, demonstrating the partnership value and building internal alignment around the relationship.
Complete Deliverables Package
A comprehensive video production package designed for efficiency, consistency, and maximum impact across all six retail partnerships.
Six Tailored Videos
Individual 3–5 minute videos customized for each retailer with store-specific context, branding, and messaging that respects their unique market position and operational approach.
Consistent Series Framework
All videos follow the same professional structure and visual language, creating a cohesive "partner program" feel that elevates the perception of the overall relationship initiative.
Professional Branding
Each video includes clean lower thirds with retailer name identifiers and CEO identification, ensuring professional presentation standards throughout the series.
Streamlined Revisions
One consolidated revision round per batch protects the delivery timeline while ensuring quality meets expectations. Focused feedback cycles maintain production momentum.
Three-Part Video Structure
Each video follows a proven framework that balances relationship-building with operational substance, customized for each retailer while maintaining series consistency.
01
Relationship-First Introduction
Opens with retailer name and location context, establishing the personalized nature of the content. Sets a warm, partnership-focused tone that acknowledges the specific relationship history and shared objectives.
02
Operational Substance Body
CEO delivers consistent operational talk track across all videos, enhanced by clean screen recording inserts that demonstrate software functionality. Store-specific b-roll of shelves, aisles, and operational flow grounds the message in real retail context.
03
Customized Partnership Close
Retailer-specific wrap that reinforces relationship value and future collaboration. Emphasizes outcomes like proactive execution, on-shelf availability, operational efficiency, and reduced multi-handling. Soft call-to-action aligned with relationship building rather than hard selling.

Length Optimization: Introduction runs approximately 30 seconds, body content 2–4 minutes, and outro 30–60 seconds, totaling 3–5 minutes of focused, engaging content.
Bespoke Creative Enhancements
Strategic customization elements that transform a standard video into a personalized partnership asset, making each retailer feel valued and understood.
Visual Personalization
  • Retailer name and store identity displayed prominently on-screen early in the video
  • Custom opening line tailored specifically to each retailer's context and relationship history
  • Location-specific establishing shots that immediately communicate "this is about your store"
  • Branded elements that respect each retailer's visual identity and market positioning
Content Customization
  • B-roll captured intentionally to match talk track rather than using generic filler footage
  • Store-specific operational context woven throughout the narrative
  • Consistent professional look and pacing across all six videos for premium series feel
  • Closing remarks that reference specific partnership goals or shared operational challenges
Efficient Multi-Location Production
A streamlined single-camera approach designed to move efficiently across six retail locations while maintaining consistent quality and minimizing disruption to store operations.
Single-Camera Efficiency
One professional camera setup moves across all six locations, ensuring consistent visual quality while keeping the production footprint small and manageable within tight timelines.
Minimal Store Impact
Small production footprint designed for active retail environments. Fast setups, controlled angles, and efficient workflows ensure minimal disruption to normal store operations and customer flow.
Brand-Safe Filming
Careful filming techniques avoid identifiable customers where possible, focusing camera attention on CEO presence and store operational context rather than customer activity.
Professional Gear Package
Cinema-quality equipment selected specifically for retail environments, balancing professional production values with the mobility and flexibility required for multi-location filming.
Sony FX3 Cinema Camera
Full-frame cinema camera with Sony professional lens kit delivers exceptional image quality in challenging mixed-lighting retail environments. Industry-standard choice for commercial video production.
DJI Ronin RS4 Pro Gimbal
Professional stabilization system enables smooth movement shots and store walkthrough sequences. Creates dynamic visual interest while maintaining broadcast-quality stability throughout active retail spaces.
Professional Tripod System
Rock-solid support for stable CEO A-roll interviews and consistent framing. Essential for maintaining professional visual standards and ensuring CEO content has gravitas and authority.
Portable Lighting Kit
Professional LED lighting ensures consistent CEO appearance despite mixed store lighting conditions. Maintains visual quality standards across all six locations regardless of natural light variations.
Wireless Lavalier Mic
Professional wireless microphone system captures clean dialogue in active retail environments. Broadcast-quality audio is essential for credibility and ensures CEO message comes through clearly above ambient store noise.
Screen Recording Demonstration
Clean, professional software demonstrations integrated seamlessly into each video, showing real functionality without compromising data security or overwhelming viewers with complexity.
Clarity-First Approach
Direct screen recordings provide clear UI visibility, inserted at strategic moments so viewers can follow workflow logic naturally. Demonstrations focus on practical value rather than technical specifications.
Security Safeguards
  • Notification Management: Do Not Disturb mode activated with all notifications disabled during recording sessions
  • Clean Demo Environment: Dedicated demo view or account used where possible to avoid sensitive data exposure
  • Post-Production Protection: Crop and blur capabilities available if any sensitive information appears in captured footage
  • Controlled Content: Only approved workflows and screens recorded to maintain security standards
Repeatable Shoot Day System
An efficient, battle-tested filming approach designed to capture high-quality content across six locations within a single 8-hour production day, including travel time.
1
Location Establishing
Capture exterior shots and signage to establish retailer identity and geographic context. Quick but essential for grounding each video in its specific location.
2
CEO Principal Photography
Film CEO A-roll covering intro, body, and outro segments. Maximum 2–3 takes per section ensures efficiency while capturing authentic, confident delivery.
3
Targeted B-Roll Capture
Shoot store-specific b-roll matched directly to talk track messages. Focus on shelves, aisles, operational flow, and context that supports the narrative rather than generic filler.
4
Efficient Location Transition
Pack equipment quickly and move to next retailer location. Streamlined workflow maintains momentum and protects the 8-hour total day commitment.

Time Management: 8-hour shoot day cap includes all filming and travel between locations. Efficient execution at each stop is essential to completing all six retailers in one day.
Aerial Establishing Shots
Best-Effort Enhancement
We will attempt to capture quick aerial establishing shots where permissions allow, weather permits, and time on the day accommodates. These dramatic overhead perspectives add production value and visual interest when conditions align favorably.
However, aerial footage is treated as a bonus enhancement rather than a core deliverable dependency. The video structure and storytelling do not rely on aerial content, ensuring production timeline remains protected regardless of drone filming opportunities.
Contingencies
  • Location permissions required
  • Weather-dependent operation
  • Time availability on shoot day
  • Airspace restrictions compliance
  • Safety considerations paramount
Professional Post-Production
International-standard editing and finishing workflow that transforms raw footage into six polished, broadcast-quality videos ready for executive distribution.
1
Media Management Foundation
Comprehensive ingest, backup, and organization by retailer and location ensures nothing is lost and everything is accessible. Proper media management is the foundation of efficient post-production.
2
Template-Based Editing
Build each edit following the proven template structure, maintaining consistency across the series while allowing for retailer-specific customization. Insert screen recordings at strategically chosen moments.
3
Polish and Refinement
Each video receives professional finishing: audio cleanup and mixing for broadcast quality, color correction for consistent look, basic lower thirds for CEO and retailer identification, and careful pacing with layered b-roll.
4
Final Export and Delivery
Export all six videos in final delivery format optimized for digital distribution. Files prepared for easy sharing with retail partners across multiple platforms and devices.
Accelerated Delivery Timeline
A fast yet realistic production schedule designed for six separate edits, delivering professional results quickly while maintaining quality standards.
Day 0: Production Day
Complete shoot day across all six retailer locations with full crew and equipment package
Day 1-2: Media Prep
Ingest all footage, organize by retailer, backup everything, and begin editing first two videos
Day 3-4: First Delivery
First cuts delivered for Videos #1 and #2, ready for client review and consolidated feedback
Day 4-5: Feedback Window
Client returns consolidated notes in single revision round to maintain momentum
Day 5-6: Final Delivery 1-2
Final delivery of Videos #1 and #2 incorporating approved changes
Days 6-9: Series Completion
Remaining four videos delivered in sequence at rate of 1–2 per day depending on feedback speed

Critical Success Factor: Maintaining this accelerated pace requires client feedback within 24 hours per batch. Delayed feedback extends the overall timeline proportionally.
Investment Breakdown
Transparent, comprehensive pricing for complete six-video series production from concept through final delivery.
Production Phase — TTD $19,300
  • Full-Day Multi-Location Filming: Single-camera crew, up to 8 hours total including travel, covering all six retailer locations with consistent quality and efficiency
  • Professional Equipment Package: Sony FX3 with lens kit, DJI Ronin RS4 Pro gimbal, tripod system, portable lighting, and wireless lavalier microphone
  • Travel and Logistics: Transportation between locations, equipment transport, and on-site coordination across all filming locations
$12,800
$5,500
$1,000
Post-Production Phase — TTD $6,700
Complete editing and polish for all six videos (3–5 minutes each). Includes screen-record inserts, professional audio cleanup and mixing, color correction across all footage, basic lower thirds for CEO and retailer identification, and final exports in delivery format.
$26K
Total Investment
Complete series production for six bespoke retailer videos
Scope Protection and Terms
Clear commercial parameters ensure smooth production and protect both timeline and budget integrity throughout the project.
Revision Structure
Package includes one consolidated revision round per batch to protect delivery speed and maintain production momentum. Focused feedback cycles ensure quality while respecting timeline commitments.
Shoot Day Parameters
Production day capped at 8 hours total including all travel between locations. Any overtime beyond 8 hours billed at $900 per hour to protect crew and equipment scheduling.
Access and Permissions
Client confirms retailer access permissions and communicates any in-store filming restrictions prior to production day. Clear understanding of constraints prevents day-of complications.
Raw Footage Policy
Raw footage handover not included in base package but available as add-on service if requested. Finished videos are the primary deliverable per scope.
Pre-Production Requirements
Essential information needed from client to lock production schedule and ensure smooth execution across all six retailer locations.
1
Confirm Sixth Retailer
Finalize the name and location of the sixth retailer partner to complete the series roster and enable full production planning and scheduling.
2
Provide CEO Talk Track
Submit Matt's approved script including core operational points that must remain consistent across all six videos, any retailer-specific lines to include for each brand, and compliance "do-not-say" notes if applicable to protect brand and legal standards.
3
Define Closing Approach
Confirm preference for video outro: relationship-focused close that emphasizes partnership continuity versus direct call-to-action that drives specific next steps. This choice shapes the tone and impact of each video's conclusion.

Timeline Trigger: Production timeline begins once all three requirements are confirmed and retailer access is coordinated. Early confirmation enables optimal scheduling.